Knowledge Content Library
178
Influence: The Psychology of Persuasion
by Robert. B. Cialdini
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings.
347
Winning at Litigation through Decision Analysis: Creating and Executing Winning Strategies in any Litigation or Dispute
by John Celona
This book is the first in-depth guide to applying the philosophy, theory, and methods of decision analysis to creating and executing winning legal strategies.
179
Nudge: Improving Decisions About Health, Wealth, and Happiness
by Richard Thaler and Cass Sunstein
A revelatory new look at how we make decisions.
180
Strategic Decision Making: Multiobjective Decision Analysis with Spreadsheets
by Craig W. Kirkwood
Uses spreadsheets and other analytical tools in considering important tradeoffs in multiobjective problems.
181
How We Decide
by Jonah Lehrer
The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.
182
Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets
by Nassim Nicholas Taleb
Taleb's first book, introducing "decision making under opacity", a protocol on how we should live in a world we don't understand.
344
Predictably Irrational: The Hidden Forces That Shape Our Decisions
by Dan Ariely
Ariely refutes the common assumption that we behave in fundamentally rational ways. These misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.
183
Mistakes Were Made (But Not by Me)
by Carol Tavris and Elliott Aronson
Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts.
185
Switch: How to Change Things When Change Is Hard
by Chip Heath and Dan Heath
A game plan available to everyone on how to make the hard changes in life a little bit easier.
342
How We Know What Isn't So: The Fallibility of Human Reason in Everyday Life
by Thomas Gilovich
A wise and readable guide to the fallacy of the obvious in everyday life.
184
Antifragile: Things That Gain from Disorder
by Nassim Nicholas Taleb
Some readers will find Taleb's brashness off-putting; others will embrace it as a charismatic component of the ideas themselves.
343
Decision Analysis for Managers
by David Charlesworth
This book gives you the tools to... * clarify and reach alignment on goals and objectives and understand trade-offs, * develop and examine alternatives, * systematically analyze the effects of risk and uncertainty, and * maximize the chances of achieving your goals and objectives.*
186
The Art of Strategy: A Game Theorist's Guide to Success in Business and Life
by Avinash Dixit and Barry Nalebuff
A highly accessible coverage of game theory.
350
Heuristics and Biases: The Psychology of Intuitive Judgment
by Thomas Gilovich, Dale Griffin and Daniel Kahneman
This book examines how people answer questions about judgment.
187
A Course in Microeconomic Theory
by David M. Kreps
Placing unusual emphasis on modern noncooperative game theory, it provides a unified treatment of modern microeconomic theory.
188
Economic Evaluations and Investment Decision Methods
by John M. Stermole and Franklin J. Stermole
Introduction to the concepts of time value of money and the related decision criteria used to evaluate investments.
189
Enterprise Project Portfolio Analysis
by Richard M. Bayney and Ram Chakravarti
On building competencies for R&D and IT investment success.
190
Expert Political Judgment: How Good Is It? How Can We Know?
by Philip E. Tetlock
Explores what constitutes good judgment in predicting future events, and looks at why experts are often wrong in their forecasts.
348
The Art and Science of Negotiation
by Howard Raiffa
Raiffa emphasizes problems and situations where, with the kinds of skills he aims to develop, disputants can achieve results that are beneficial to all parties concerned.
353
Negotiation Analysis: The Science and Art of Collaborative Decision Making
by Howard Raiffa with John Richardson and David Metcalfe
This masterly book substantially extends Howard Raiffa's earlier classic, The Art and Science of Negotiation. It does so by incorporating three additional supporting strands of inquiry: individual decision analysis, judgmental decision making, and game theory.